You’re about to dive into a toy lover’s paradise with this Tokyo toy stores guide. Picture yourself weaving through busy streets, each turn revealing a new trove of collectibles. Whether you’re hunting a classic Hello Kitty plush or tracking down a limited-edition Be@rbrick, you’ll find the spots that make Tokyo a must-visit for anyone who loves all things cute, quirky, and collectible. In this guide, you’ll discover the top districts, insider tips, and planning advice to turn your toy treasure hunt into a smooth, fun adventure.
Explore Harajuku toy shops
Harajuku is famous for its colorful street style, but did you know it’s also a major hub for character goods and trendy collectibles? Step off Takeshita Street and you’ll spot Kiddy Land, a toy mecca spanning multiple floors. Ever felt overwhelmed by walls of plushies and figurines? You’re in good company.
Kiddy Land overview
- Location: 6-7-1 Jingumae, Shibuya-ku
- Characters: Disney, Hello Kitty, Doraemon, Godzilla, and more
- Layout: Nine floors sorted by theme
- Crowd tips: Visit on weekday mornings to avoid the biggest rush
For a deeper dive into Harajuku’s style scene, check out our harajuku fashion shopping guide.
Must-buy items
- Exclusive Harajuku collabs – seasonal releases you won’t find elsewhere
- Mini-figure blind boxes – great for trading with fellow collectors
- Character stationery – pens, stickers, and notebooks that double as souvenirs
Wander Akihabara toy shops
Akihabara’s neon glow isn’t just for electronics. It’s also where tech meets toy culture head on. From idol merchandise to vintage trading cards, this district delivers next-level thrills.
Akihabara Radio Kaikan highlights
Akihabara Radio Kaikan reopened in 2014 and remains a landmark for hobbyists. You’ll find dozens of small shops under one roof, each overflowing with:
- Anime figurines and model kits
- Idol group merch and trading cards
- Limited-edition electronics-themed collectibles
(Adapted from Time Out Tokyo)
Gashapon and rare finds
Ever tried a capsule-toy vending machine? Akihabara has hundreds. Hunt down rare gashapon sets tucked into arcades, or swing by specialty stores for one-off releases. If anime merch is your thing, don’t miss the rows of character cards and keychains lining the aisles.
For the full electronics shopping lowdown, see our akihabara electronics shopping guide. And if you crave more anime gear, swing by our tips on anime merchandise shopping Tokyo.
Browse Ginza toy boutiques
Ginza might conjure images of couture and high-end department stores, but it’s also home to flagship toy emporiums. You can score both luxury and cute-factor purchases in its gleaming arcades.
Sanrio World Ginza
- Address: Ginza Mitsukoshi 7F, 4-6-16 Ginza, Chuo-ku
- Stock: Over 10,000 Sanrio items, from Hello Kitty to Little Twin Stars
- Zones: Dedicated Hello Kitty store, Kiki & Lala boutique
- Why go: Perfect for fans seeking exclusive releases and character cafes
(Adapted from Time Out Tokyo)
Atelier Cafe experience
Up a few floors, Kirarito Ginza’s Atelier Cafe offers a hands-on twist. Design your own accessories or charms, then wear your creation home. It’s part shopping trip, part DIY workshop—ideal if you want more than just shelf browsing. Learn more on the Kirarito Ginza site: Kirarito Ginza.
For tips on pairing toy hunts with luxury buys, see our ginza luxury shopping Tokyo overview.
Visit Skytree toy hub
Tokyo Skytree Town Solamachi isn’t just about the skyline views. At its heart you’ll find Medicom Toy’s flagship, a pilgrimage site for vinyl figure fans.
Medicom Toy Tokyo Skytree Town Solamachi
- Location: 1-1-2 Oshiage, Sumida-ku
- Focus: Be@rbrick series with local themes like kabuki and daruma dolls
- Ambience: Sleek retail space, occasional pop-ups, limited-edition drops
(Adapted from Time Out Tokyo)
Special local editions
Here’s the thing, these Solamachi exclusives don’t stick around long. Be ready to snag that kabuki-actor Bearbrick within its first week of release. And if you spot a daruma-inspired piece, grab it—Tokyo Skytree only.
Check Shinbashi model factory
If scale models are more your thing, Shinbashi has a treat in store. Tamiya’s Plamodel Factory is a dream for anyone who loves building cars, planes, and dioramas.
Tamiya Plamodel Factory
- Address: 2-16-1 Shinbashi, Minato-ku
- Inventory: Over 6,000 items, from entry-level sets to advanced kits
- Extras: Event space for new product launches, model exhibitions, and hands-on workshops
(Adapted from Time Out Tokyo)
Workshop perks
Drop in for a guided build session or watch a pro demo. It’s a friendly way to pick up new techniques while you shop, plus you can chat with fellow hobbyists.
Plan your toy shopping
You’ve got the districts and the must-hit stores. Now let’s make sure you hit them in style, stress-free.
Best times to visit
- Weekday mornings: quieter aisles and fresher stock
- Midmonth: new releases often drop around the 10th and 20th
- Early evening: some shops stay open past 8 PM if you need a late fix
Getting around
Tokyo’s train network is your best friend. The JR Yamanote Line connects Harajuku, Akihabara, and Ginza with ease. Skytree Town is a quick ride on the Tobu Skytree Line. Cash in on tax-free deals by showing your passport at eligible stores (learn more about tax free shopping Tokyo stations).
Insider tips
- Use coin lockers at major stations to stash larger boxes
- Carry an extra tote bag—those handbags can fill up fast
- Check store websites or social feeds for surprise pop-ups or limited-edition drops
- Respect local norms, such as lining up politely and handling items gently (see our Tokyo shopping etiquette for more)
Quick shop comparison
| District | Shop | Specialties |
|---|---|---|
| Harajuku | Kiddy Land | Character goods, blind-box figures, stationery |
| Akihabara | Radio Kaikan | Anime figurines, trading cards, idol merchandise |
| Ginza | Sanrio World Ginza | Hello Kitty, Little Twin Stars, character café |
| Skytree | Medicom Toy Solamachi | Be@rbrick local editions, designer vinyl figures |
| Shinbashi | Tamiya Plamodel Factory | Plastic models, workshops, exhibition events |
Frequently asked questions
Q: What neighborhoods should I prioritize for toy shopping in Tokyo?
A: Start with Harajuku for character goods, then head to Akihabara for anime and electronics-themed collectibles. Ginza offers high-end character boutiques, and Skytree Town has exclusive vinyl figures. For model kits, Shinbashi is unbeatable.
Q: Can I shop tax-free on toys in Tokyo?
A: Yes, many shops participate in tax-free schemes for visitors. You’ll need to show your passport at checkout and meet minimum purchase requirements. Remember to keep items unused until you leave Japan.
Q: Do these stores ship overseas?
A: Some larger chains or department stores offer international courier services. Otherwise you can use a takuhaibin (courier) service or shop with a forwarder.
Q: Are English-speaking staff common in toy shops?
A: You’ll find varying levels of English support. Flagship stores in tourist areas often have English signage and staff who can help in basic conversation. It helps to have item photos or SKU numbers ready.
Q: How can I carry large or fragile purchases?
A: Coil-style carry bags and bubble-wrap services are common. Coin lockers and station-front shipping counters make it easy to send bulky items back to your hotel or airport.
